The Apartment


We live in a space where eternal style meets eccentric expression, where everything is handpicked and curated. A place where exceptional designers are united and where visitors find their most treasured belongings. In The Apartment you can buy everything you see from the unique pieces in the wardrobe to the furniture you sit on, the lighting that shimmers above your head, the floor under your feet and the art on the wall. Even our home can be rented for the day or to frame that special event. With our expertise and natural eyes for style we offer everything from interior stylings to brand consultancy work as well as an extensive network of professionals.

We travel the world to collect exquisite design pieces such as handcrafted rugs from Marrakech, Italian marble, French vintage and carefully selected Scandinavian designs. We are so much more than a shop, a showroom and a destination. We create inspiring concepts and environments, we put brands and product into context and we love to work when there are no boundaries for creativity. AND, we know that great results derive from the heart.

We believe that our world needs to be experienced!

Visit us

Götabergsgatan 20, Gothenburg

Opening Hours
Thursdays & Fridays: 11-18 | Saturdays: 11-15 |

If you'd like to visit us at other times, just email us at or call us at 031-318 68 48

Rent the apartment

The Apartment is available in whole or in part on an hourly, a daily or weekly rate. The venue is frequently used for photo shoots, film recordings, podcast broadcasting, seminars and training. Does your product need a complimentary setting, something that gives your brand the little extra, to place your brand/products in context?

Customers include: Kappahl, Stendahls, Metro, BON, NA-KD and Wall Vision to name a few and our apartment has changed shape for every booking. We let your creativity flow in our surrounding and are happy to help you in the process.

The Apartment is available furnished or unfurnished, and with our expertise if required.

Do you have any questions or would you like to rent? Send an email to or give us a call at +46 31-318 68 48