MSGM was born in spring/summer 2010 and, since the beginning, it has experienced an explosive success. It has been defined by Vogue Talents as one of the best emerging collections. A result of the experience and the non-conventional creativity of Massimo Giorgetti, MSGM is a line which merges the innovative and contemporary flavour with passion for Indie music, for art and for web-related symbolism. 

MSGM is composed by a lot of hearts, hashtags, prints which remind us incandescent sunsets, next to color-shocking dresses and our love for the brand grows stronger by the minute. Check out the newly arrived collection, it's slightly crazy definitely fabulous and very very MSGM