It's here, New York Fashion week and we couldn't be more excited! We will update you and guide you through the fashion month to come.
Tom Ford was the first to present his collection. However, he didn't present a spring 17 collection, he presented a collection, available for purchase in his stores today.
Fashion week is changing, and the industry is talking about the new shows, the see-now-buy-now shows. More and more brands are are presenting in-season Fall merchandise, like Burberry and Thakoon. We have to see if this is a trend here to stay. With the climate changing meaning anything can happen we are not surprised if more designers will follow.
Which leads me to another question, that also the industry is asking. Are pop-up shops the new fashion shows? And what will happen with the physical stores? I have spoken about this before, with Mouche being more about an experience and not only shopping.
The smaller brands are affected by the harsh economic climate and it's no longer just about creating beautiful and unique collections. Sales have become more and more important and therefor pop up shops results in both sales and presentations.
With this said, Raf Simons first collection for Calvin Klein is not even presented and already Calvin Klein pieces are being sold at vintage stores like Vestiaire for the double. I guess the hype is already here.
Oh, and about social media, who will win? Insta stories or Snapchat? Speculation say that Insta stories will be all about the more aesthetically pleasing moments and streetstyle, while Snapchat is more about humor and fun!
Image, Tom Ford Fall 17 presented last night in New York.